Website Development Services
website development.
Website Management
Nowadays, a company’s website is the first spot customers look to do their research.
Designing and writing websites for legal firms, accounting firms, real estate developers, retailers, and technology businesses is something BoardroomPR excels at. We’ll make sure your website not only looks great but is also made up correctly on the back end to increase the likelihood that it will rank highly in search engines. We can continue to manage the material for you after a site is finished and delivered.
Blog Management
Blogging is a valuable tool for reaching out to your target market. They allow you to advance your area of expertise and gain fervent supporters. Bloggers commonly use blogs to identify trustworthy sources for their articles, and some media even let you link directly to their blogs. You could increase search engine results using blogs containing relevant keywords. If you require additional time, BoardroomPR will set up your blog and contribute content regularly.
Users desire a more personal and private social media relationship. Our social media team specializes in developing content that considers the various platforms your audience uses and their preferred information-consumption methods. This establishes significant engagement because these exchanges turn visitor’s followers, friends and customers. We create content that matches your demands by blending recent social media trends with unique multimedia technology, from bright images and video to attention-grabbing animation and excellent graphics. Even if there is yet to be a predetermined number of pieces that need to be published each week, we can work with you to develop a schedule that suits your needs.
Search Engine Optimization SEO
Several SEO firms under BoardroomPR’s management have improved client rankings on Google, Yahoo and Bing, with some even capturing the highly sought-after #1 spot. The majority of clients start to notice results after 60 days. Each BoardroomPR business search engine strategy is implemented according to a specific SEO game plan to maximize its effectiveness and long-term gains.
Online Directory Management
Have you ever observed that a company’s Google or Yahoo business listing appears before others when you search for it online? BoardroomPR regularly maintains your page with new information, photographs and videos, helping customers make the most of their online directory entries. We additionally confirm the accuracy and consistency of all the data.
Business Manager & ChatBot Implementation
Make it easy for visitors to contact you using a business messenger integrated into your website. When a live person isn’t available after business hours, a chatbot in a company messaging may still be able to address common queries. This is something that our Florida internet marketing experts can handle for you. So that you can engage with your target audience immediately, let BoardroomPR’s branding experts assist you with developing and promoting your traditional advertising, company brochures, website, social media and blog. BoardroomPR will create advertisements and distribute them in suitable media when doing so is in the company’s best interests. Please be aware that prices vary depending on the particulars of each project for all services, including talent, photography, video and audio production and logo design.
Boardroom is a terrific public relations company. They offer great services and do an excellent job with clients. Highly recommend!
William Roberts
see our work.
At BoardroomPR, we know what makes a great website. Your website should reinforce your brand, promote your image, and provide a user friendly formatting, catered to your audience. Having potential clients visit your website means nothing if they aren’t motivated to take action. That’s why we view a successful website as a funnel. Your website should appear engaging and entertaining to hook your audience and then ultimately result in lead generation. We accomplish this by focusing on four major aspects: Architecture, Development, Management, and Engagement.
Essential aspects of your website that should be kept in mind include, keywords, clear and informative heading tags, internal link, clear formatting and engaging visuals.
Competitive Analysis
Before a website can go live, there is a crucial process that must occur first. We begin with an initial meeting. We want to get to know you, your goals and your motivations. This is the time to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis so we can identify your place in your market. We want to know what we can highlight and use in our favor on your website and what we need to improve. This is the time for us to look into your competitors. We can see how they are succeeding and identify their shortcomings and then find out what you want to take away from those lessons. From here we will look into your SEO rankings and how your current platforms, including social media, blogs and podcasts, are preforming. We end this initial analysis by looking at example of sites to identify what you like.
Website Architecture
Arguably the most important aspect of a website, website architecture is the structure that will make up your site. The goal is to create the aforementioned funnel. Nowadays, the mobile versions of websites take precedence. Most of your potential clients will likely discover you while searching the web on their cell phone or tablet. We plan for this and ensure that your website is optimized for any device. Another aspect of architecture is your site’s URL. There are many questions to be asked about this, including how old your URL is, if it is optimally named and if it has brought you success in the past. Old URLs are best and URLs with important SEO keywords are even better. After we establish these basic prerequisites, we can create a sample static home page for your site. The aesthetic of your website should take huge priority, since this is what clients will see and notice first.
Website Development
To have a successful website, you must be sure that it is appealing to your audience. Every website incorporates key elements essential to online marketing. We encourage client blogs to drive recurring, relevant content that attracts the attention of search engines and prospective customers alike. We embed SEO keywords and phrases that further elevate the site’s exposure across the internet. In addition to this we include keywords in metatags and alt descriptions to promote more exposure from behind the scenes. One of the most essential aspects of a website is its visual component. Video, as a multimedia medium, pairs exceptionally well with text-based content. While narrative text can be excellent on its own, a video may serve to engage your audience longer. The more engaging your website, the more likely people are to stay. While visiting your website, it’s important that your audience feels a connection to your brand. A website is in many ways a first impression, and one should always lead with their personality and authentic values. This is the goal of branding. Consumers should leave your website feeling as though they understand your company and that understanding should match the message that you are working to promote. So much of website development is communication and while text and words are usually the first form of communication that comes to mind, visuals are often more impactful, memorable and engaging.
User Engagement
Website development does not stop once the site goes live, in fact it really only just begins. Once your website is live, we ensure to install Google Analytics to measure performance on all platforms. We are able to track the traffic onto and away from your website, identifying opportunities and shortcomings alike. We leverage your strengths to improve your website and eliminate weaknesses. Traffic onto your website can be tracked from its origin, meaning we can tell how well your social media, blog posts and podcasts are promoting engagement. Your website should never be static, instead it should always be improving and evolving.
Website SEO
When you google your company, your site should be the first link that you see following the initial ads. Your goal is to be in the Google Three Pack and we accomplish this by using Google My Business. On your company’s Google My Business, the business’s information should be clearly stated, along with positive reviews, pictures and contact information. We know how to utilize search engine optimization to ensure that your company’s Google My Business is accurate and up to date at all times.
We do this by linking the Google My Business page to your website along with directly uploading social media posts, providing directories (citations) with your company’s name and contact information across the web and by monitoring reviews. In addition to this, you should have an included Q&A section that allows potential clients to understand your business. The methods we use are strongly linked to our social media marketing strategies.
Website Target Audiences
Know your audience. Your website should cater to the correct audience to promote engagement. Your target audience makes a huge difference for the design and format of your website. Consider your target client. Do you expect them to be technologically savvy? In a hurry? Easily distracted? Knowing everything that you possibly can about your target client will allow you to apply that information so your website analytics can soar. Your website should individually cater to the different segments of your audience. For example, you might consider including different tabs for different channels of your business.
