Top Public Relations Firms in Orlando

Orlando Public Relations Campaign Services

BoardroomPR executes and coordinates press releases, secures guest columns and obtains qualified commentary from your key partners and executives to ensure consistent media coverage. Whether it be in top-tier consumer, trade and business newspapers, lifestyle magazines, professional newsletters, journals, blogs, online sources or broadcast news outlets. The following strategies are what we’ll employ as your Orlando PR firm to help you reach your PR-marketing goals. Along with these counties, we also serve Hillsborough, Lake, Orange and Seminole counties. 

 

As a public relations firm, we customize a public relations plan that is tailored to your goals. It draws on a wide range of services that puts you closer to your customers, contacts, prospective clients, referral sources, news media, online, and social media audiences. Your team at BoardroomPR sits with you to develop a strategy that draws on our three decades of experience.

That approach in hand, we guide you on which of our public relations offerings the ones best suit your goals and needs. Then, we initiate and coordinate an integrated plan that uses traditional, social, and digital channels to secure a high-level presence for your organization, products, projects, issues, and execs:

Thought Leadership:

Byline articles and op eds allow a company and its executives to publish pieces in newspapers, trade journals and newsletters while simultaneously promoting them as thought leaders in their industry. The publicists at BoardroomPR will work with you to develop vital and current article topics, have them adequately written and edited and sent to significant Central Florida media outlets. The content that has been published has the potential to become more visible on social media, your website and in handouts in your marketing materials.

Media Relations:

BoardroomPR will implement a systematic, proactive, and opportunistic approach to generating media coverage through various strategies and tactics.

Press Releases:

Press releases are a valuable tool for distributing significant company news. A lawsuit, a new fashion trend, an increase in the availability of new goods or services, a recent business deal or a significant increase in new employee numbers, could all be part of the Orlando news. It would help if you informed the public and your current, and potential clients about these beautiful and crucial concerns. A tailored media distribution list of reporters and editors interested in your message will be compiled by us using our media connections. We check up with Orlando reporters after the announcements to make sure your news is reported on.

Expert Sourcing:

Along with press releases, we work to have your executives and subject-matter experts included in articles and acknowledged as informed, expert sources that correspond to the company’s primary areas of expertise. News stories regarding the economy and corporate trends regularly interview our clients. The business and its top executives may boost their reputation and brand recognition by appearing in reputable Central Florida newspapers and TV stations.

Trend Stories:

We are not just about securing coverage through press releases. We will work with your team to identify industry and market trends we can leverage with our reporter contacts, including you as a primary source.

Feature Stories:

We also pitch clients, their companies and leadership for feature stories in print, broadcast, and online media.

Community Outreach:

Giving back to the community is a terrific low-cost marketing tactic. This can help you achieve your objectives of enhancing your brand while assisting others and forming new connections. The regions our Orlando digital PR firm covers receive substantial assistance from our top management team. We can assist in directing your company to the “right” locations to create the finest potential business connections. We’ll develop a particular community involvement strategy for the business based on the issues you’re interested in and the types of people you want to connect with.

New Business and Relationship Development:

We are skilled and cautious when connecting our clients to build connections or conduct PR marketing in Orlando. At gatherings, lunch meetings, or seminars for continuing education, we commonly introduce people to one another.

Copywriting:

As a prominent Orlando public relations firm, we assist you in selecting the appropriate locations in Orlando for your ads once you have a logo, tagline, and phrasing that you are at ease with. With newspapers, journals, magazines, and possibly radio and television networks, we help define a budget, frequency, and time and negotiate the final payments. Your advertising, brochures, direct mail, website material, and blog posts will be written by a skilled team of writers at BoardroomPR with years of expertise.

Industry Relations:

Whether you select a current trade show booth, an event, or a marketing strategy, participation in a trade show will pay you with new contacts and, ideally, new business thanks to our PR- marketing skills.

E-Newsletters:

E-newsletters are now recognized as a mainstay of the messaging sector. BoardroomPR may meet any request, whether related to a corporate or business-wide issue, a specific piece of advice, an update or specially tailored versions for particular people’s goods or services. We ensure your campaign is distributed as profitably as is practicable by utilizing A/B testing, analytics and our understanding of industry best practices.

Crisis Management and Online Reputation Management:

We are one of Florida’s top crisis management public relations firms, offering our services to large corporations, proprietors of small businesses, attorneys, lobbyists and public sector groups. Investigations, litigation, land-use disputes, natural and artificial disasters, environmental concerns, crimes, accidents, public health emergencies, bid disputes and misconduct allegations are just a few of the critical, high-stakes events we respond to. Business crises can arise from any source and at any time. Calamities can be avoided, but your crisis management team should help you deal with the fallout. When faced with an unanticipated, severe crisis, businesses, organizations and individuals can successfully respond thanks to the tried-and-true strategies of our PR agency.

BoardroomPR provides a complete platform for controlling your online reputation in Orlando. To find out what customers say about your company, we monitor social media, online forums, and review sites. We also examine your profiles and dozens of critical online databases. Your profile will be instantly posted to at least five more monthly databases, gradually improving your SEO.

Media Training:

BoardroomPR will provide them with an overview of media training after selecting the spokesperson. Our Orlando media relations professionals will prepare you and your personnel for each interview. We plan with reporters in advance to lessen the possibility of any shocks. BoardroomPR offers your company’s spokespersons services, including advanced crisis management, communications planning and training for speaking on camera.

Social Media Management:

Our top-notch social media team in Florida comprises writers, analysts, strategists and content producers committed to offering campaigns on Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat and Pinterest that are of the highest caliber at competitive prices. Our Central Florida team has social media methods that will interest your target audience and generate a return on your investment.

Setting up profiles, performing audience research, expanding audiences, producing monthly social media calendars with images, videos and text that will track user activity with those calendars are all included in this. You can get assistance from the BoardroomPR social media team to keep a prominent presence. We begin by creating a plan that guarantees you’ll interact with the appropriate audiences and use the proper material. After that, we will construct and manage your pages regularly.  

We’ll also monitor the traffic and data on the Orlando website. We also oversee sponsored advertising programs that generate actual consumer leads. You will receive a monthly detailed report that includes all the crucial metrics that allow us to change our target markets and messaging while obtaining a return on investment.

Social Media Platforms We Manage:

Facebook, Linkedin, Pinterest, Snapchat, TikTok, Twitter and YouTube are all covered under our digital PR firm. We create digital content that portrays your company in the best possible light.

We’ll create social media groups where your target audience may interact. As a result, people are more engaged and excited about your company. We might display advertisements for your company on this platform as well. Instagram is a popular platform, especially with younger users. It is only a photo and video sharing software with a wide range of imaginative features. We can run advertisements for your company on websites like Facebook. Several Instagram features could interest your audience. BoardroomPR leverages these details to create interesting material for you.

LinkedIn is a great resource for making connections and displaying professional content. We can help you with peer marketing, business networking and recruiting young professionals to your company. Like Facebook, LinkedIn provides a range of alternatives for sharing content. Creative liberty allows for the creation of fresh and exciting content. BoardroomPR can manage the LinkedIn pages of the executive team members so that your team may network with other professionals, make contacts, and create more leads. On Pinterest, people can find inspiration for anything. We might trade images and create visuals of the products or services your company offers. Customers will be given a link to pursue your website’s exploration. These enlightening details will make it easier for customers to find your services.

On websites like Snapchat and TikTok, you might connect with younger customers. Its quick 24-hour stories are great for sharing different information at different periods. Multipart narratives might be broadcast to appeal to younger people. We’ll also use your location to inform them where the signal is coming from. On Twitter, quick caption exchanges happen all the time.

Additionally, there are images and movies. We can create captivating content that will leave readers begging for more details. Our material and your company will pique their attention and keep them interested. Uploading your videos to YouTube will allow them to be shared with other websites and people, which is a great idea. The videos we create will feature the history of your business. We’ll talk about your goals, objectives, products, and services. With the aid of these in-depth videos, your audience may gain access to your company’s interior.

Community Management for High-Impact Social Media Companies:

The most significant outcomes require prompt responses to queries and participation in conversations. Our Orlando marketing specialists take part in and attentively observe events. Since clients are more likely to purchase goods and services from organizations, they are familiar with. It is crucial to strike up discussions to establish rapport, credibility and confidence. The algorithms on Facebook and Instagram also push companies to engage with their users. It’s more likely that your posts will show up higher on people’s timelines the more engagement they receive.

Paid Social Media and Lead Generation:

Posting alone won’t work because the organic reach of unpaid social media promotion is dwindling. Despite being accessible, not all these social media networks’ advertising options are appropriate for every type of company. Due to their knowledge of the social media platforms best suited for promoting your company, our staff in Northeast Florida can help you create an inexpensive and effective budget. The Facebook Pixel can be used to retarget website visitors and make bespoke audiences, lookalike audiences, targeting by zip codes and cities.

Competitive Analysis:

Our reputable Northeastern Florida public relations specialists can watch the competition for you. As a premier company that understands how to stay competitive, we’ll let you know what they’re doing and not doing.

Analytics & Reporting:

The business will closely monitor things to gauge how the public responds and where we should put our attention. Our analyses inform you of what is and could be more practical while demonstrating the return on investment. We monitor conversions, examine audience behavior and search for patterns. This is an essential component of our online marketing strategy for Orlando, as it allows us to evaluate our results and determine what should be done next. We graph and chart media usage patterns to track audience growth, engagement and website visits.

Other PR Tools:

Our public relations firm’s services include Expert Sourcing that puts your executives in the news as subject-matter experts. They become integral to attention-getting news stories and are cited as knowledgeable, credible sources that align with the company’s key areas of expertise. In many instances, your top people will be interviewed on news stories regarding trends that most affect your organization. BoardroomPR’s efforts help build your brand and raise the professional standing of your leaders. Reacting to Breaking News: BoardroomPR will your firm and its professionals to comment on important news angles related to your business.

Reporter Relationship Development:

As one of the top South Florida PR Firms, BoardroomPR will set up meetings and interviews with key reporters based on your priorities to help you develop the media relationships you want and need to ensure your story is properly reported.

Byline Articles & OpEds:

By publishing byline articles and opinion pieces in newspapers, trade journals and newsletters, executives and professionals may position themselves as thought leaders. Publicists and consultants at BoardroomPR are skilled in creating themes for guest columns and opinion pieces and placing them in important Orange County media outlets. We will collaborate closely with you and the editors to ensure the articles are well-written and aimed at the appropriate audience. Published articles are great resources for enhancing the website, blog and social media platforms and are utilized as additional marketing assets in reprints and handouts.

Editorial Calendar Monitoring:

As a leading marketing firm in Orlando, BoardroomPR keeps an eye on the sections and schedules pieces on the editorial calendars of local trade and business publications to identify editorial opportunities for its customers. We also have regular media connections in addition to this. The daily delivery files for story leads are also available to us. For such narratives, references to our clients are frequently made.

Speaking Opportunities/Event Sponsorships:

BoardroomPR will stay up to date on all the major conferences and inform you of opportunities for speaking engagements. Often, but not always, these speaking opportunities require a sponsorship, which we are happy to negotiate on your behalf.

1) What local and local market media should a Florida PR firm target for its clients?

There are a number of print, broadcast and online media outlets that are critical when you select a PR firm. Among the highest priorities are the following

a) Knowledge and contacts in the major Florida newspapers, magazines, and portals. Florida-based companies need PR firms that can generate media in the Sun-Sentinel, Miami Herald, Tampa Times, Palm Beach Post, Orlando Sentinel, Tampa Bay Times, Sarasota Herald-Tribune, Naples Daily News, Lakeland Ledger, Florida Times-Union, etc. Without the ability to get into the major dailies, a PR company cannot be successful. Whether it is the business page, city desk, community or opinion-editorial page, there are numerous opportunities to have your news published in the form of a feature article, news brief, byline article, letter to the editor or OpEd.

b) Knowledge and contacts of South Florida, Central Florida, Florida’s Gulf Coast, Southwest Florida and national trade journals. Companies benefit tremendously if they are visible in their own trade/industry media. Construction marketing should be in Construction Executive. Restaurants owners should be in Restaurants and Hospitality, medical professionals must be in South Florida Hospital News or Florida Health Industries while real estate practitioners would appreciate being in stories in The Real Deal, Florida Realtor or Southeast Commercial Real Estate.

The benefit for Florida’s for-profit and not-for-profit businesses to achieve PR coverage in key journals is the ability to stay on the radar of your important customers, prospects, members and the community at large.

c) Knowledge and contacts of major market Florida TV and radio stations and their digital departments. Awareness through electronic media is extremely valuable and providing opportunities on television and radio reaps enormous benefits. From local stations such as WPLG, WFLA, WINK, NBC6, WLRN and WIOD radio to network news including CNN and NPR, these outlets can produce a tremendous reaction.

Knowledgeable PR companies in South Florida, Central Florida, Gulf Coast, and Southwest Florida should have key contacts such as news directors, assignment editors, TV and radio reporters, and special project and segment producers so they can call on them when they have clients news to pitch.

Also, most stations have locally produced shows that local Florida PR agencies can book guests who have a story that might fit the shows’ format and audience.

In addition to having a great story with a visual angle, today, most of Florida’s TV and radio stations have blogs, online newsrooms and active social media platforms they can call on for news items that may or may not make the evening, afternoon or morning broadcast.

2) How can a company evaluate the Return on Investment (ROI) on their traditional Florida Public Relations campaigns?

Public relation is an essential element in a business’s marketing plans. A Fort Lauderdale PR, Tampa PR or Orlando PR firm may work in tandem with a company’s in-house Florida communications and marketing team and possibly other marketing vendors such as graphic designers, digital ad agencies, web developers and out-of-town strategic communications departments. Or, a PR firm can provide all the elements in one place. Once a campaign unfolds, clients will recognize increased visibility through various elements — media, word of mouth, greater interest in the company or business and a general acknowledgment of improved awareness. ROI is difficult to determine but easy to feel.

3) What PR skillsets should a business or not-for-profit organization is looking for when selecting a PR agency?

The best Florida PR firms combine talents in various fields. Seasoned public relations professionals who may be former print, digital or television journalists have many of the top PR skillsets such as written and verbal communications skills and excellent relationship development talents as well. Recent grads from the University of Florida, FIU, UCF, FSU or University of Miami might be a good fit along with a firm’s experienced publicists. Professionals with graphic design, website management, social media, and video production skills are all important. Most essential, however, is getting a team with a passion for providing the best opportunities for its clients, people who will make the investment in learning your company and the industries you compete in.

4) What Florida cities are most important for a PR firm to be based on?

A good firm with excellent contacts can do business throughout Florida. It is often valuable to have permanent PR staff on the ground in the major cities including Orlando, Tampa, Naples, Miami, Fort Lauderdale, and West Palm Beach. Nothing can take the place of strong media and community relationships.

5) How important is hyper-local media in a Florida PR campaign?

Hyperlocal media is tremendously important. Most Florida businesses, small and large, gain valuable exposure in media where their headquarters are located as well as other cities and towns where they have other facilities, people and customers. Prominence in glossy magazines such as Plantation Lifestyles, Weston Gazette, Sunrise Forum and The Parklander, Boca Magazine, Coral Gables Magazine, Orlando, Tampa, Naples or Florida Trend magazine can work wonders to help improve business throughout your Florida markets. There is a wide variety of local publications in towns such as Davie, Cooper City, Lighthouse Point, Pompano Beach and the City of Fort Lauderdale that offer wonderful opportunities for increased visibility. Throughout West and Central Florida, dozens of hyper-local papers are looking for good news stories. North Florida and the Panhandle also have a good assortment of media opportunities. The circulations may be smaller than the dailies, but the readership is often more attentive.

6) How long should a PR campaign take to begin seeing results?

Clients vary and so do their campaigns. In busy metropolitan areas such as Orlando PR, Tampa, Miami PR and Fort Lauderdale PR, a good campaign should last at least six months and it is best to give it a year to gain traction and momentum. Then continuation is vital – start and stop campaigns can immediately dissolve the progress. In smaller areas such as Naples PR, Ocala, the Keys, a four – to – eight month program could be successful to penetrate the media and the mindset. Again, continuity is important.

7) Can a PR firm help with corporate networking?

Absolutely. Lawyers, for example, can be guided into the right committee of the Florida Bar Association or Broward Bar, Hillsborough or Orange County Bar or other regional association. A good statewide Florida PR firm will provide insight for a human resource professional to join SHRM – The Society for Human Resource Management or HRACB – Human Resources Association of Broward County. PR firms know organizations for accountants such as SFAFP – The South Florida Association for Financial Professionals. Public relations professionals guide their clients in the right direction. Hiring a local Florida PR agency will help make their connections your connections.

8) Can a PR firm help establish community relations or outreach campaign?

Similar to professional organizations, good PR firms find the right match for clients in the civic and charitable arena. Whether it is joining the Heart of Florida United Way or Jewish Federation of Palm Beach County or Legal Aid that does so much good in Florida, there is a myriad of organizations that a client can be advised about where they share a passion for the group and a knowledge of the cause.

Many Florida entrepreneurs and executives and their employees enjoy giving back to their respective local communities by supporting local charities, charity events such as walks, runs and bikeathons, galas, fishing and golf tournaments and other types of fundraisers. You not only give back to these excellent charitable causes, but your company’s reputation also benefits from being viewed as active in local causes.

Another way to channel your company’s outreach is to join committees and boards of directors of local charities.

9) How involved does a business have to be in order for its PR to be effective?

PR Firms cannot work in a vacuum. But if you are a Florida Business, looking for excellent PR, a good firm can move forward with weekly calls and general emails. Meetings are important to maintain facetime but not without a good reason. As we say in the PR business, public relations is a participation sport. The more involved you and your team are, the more impact your Florida public relations campaign will be. It also promotes employee morale and helps build brand and reputation.

10) Where can I learn more about various firms?

O’Dwyer’s Directory is an excellent place to get a general knowledge of PR firms. But equally easy is to google Public Relations firms within your geographic area, say Fort Lauderdale Public Relations, and find out who comes up. The ones that rank high are taking the time to make sure their websites are easily located – that kind of attention to their own business is important – it’s a sign they’ll do similar work for you. There are other lists of top South Florida, Central Florida, Tampa and Jacksonville PR agencies in places like local American City Business Journals, Florida Trend, the Daily Business Review’s “best PR Firms,” and by getting word-of-mouth recommendations from people you respect.