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Getting Started


We employ a partnership approach with all of our Orlando PR clients. This means we always start by getting to know your company’s corporate culture and the team of executives and professionals that strengthen your products and services. From there, we devise a plan of action that includes traditional media (newspapers, trade journals, magazines, local TV and national cable) and newer social media efforts (blog, LinkedIn, Twitter, Facebook and Google+).


Your team is included in the process every step of the way. We build on the strengths of key players in your organization and incorporate the marketing plans you already have in place. In this way, we are able to focus your PR campaign on your unique voice and brand. Consistency is key when it comes to your image, which is why we focus on it right from the start.


Fee Arrangements


Our firm works primarily on a monthly retainer basis for all of your PR and marketing needs in Orlando and at both state and national levels. We firmly believe that the best public relations and new business development campaigns are ones that incorporate integrated marketing, social media and traditional PR practices—and that requires ongoing efforts made on your behalf.


When you allow us to become your PR partner, we are able to take the reins and generate results based on your business goals. Whether this means tackling an ongoing reputation management plan or launching an entirely new social media campaign, our team of journalists, web developers and marketing experts get the job done.


Monthly retainers with our firm start at $2,000 for Orlando- or Florida-based PR solutions, and go up to $15,000 for far-reaching national programs. Integrated campaigns are tailored to your needs and include a bundle of services such as:


PR — Traditional public relations includes the preparation of a customized action plan, press release, guest column writing, community and industry relations, and extending your reach with the use of paid and/or unpaid wire services such as PRNewswire, MarkeWire, Business Wire, Globe Newswire, dBusinessNews.com, CityBizList.com, and others.


Social Media and Blogs — Developing and managing blogs for our clients has become very popular and is typically incorporated into the campaign. Social media accounts are also set up, managed and continually updated since today’s social media is all about telegraphing your key news and messaging across several different channels. In addition, we script, shoot and edit web-quality videos and upload them to your company’s YouTube channel. Videos are then linked back to the company’s website, blog and social media pages. Setting up your social media and blog(s) is initially quoted as a project, but ongoing strategy and management is typically added to the monthly retainer fee.


Website Development and Management — We also manage and update our clients’ websites with new news by adding fresh content and new pages, as well as by regularly updating the on-site SEO. For those needing a complete new site, we will quote this separately. Ongoing management services can be incorporated into your retainer.


Search Engine Optimization/SEO and Link Building Campaigns — All of our clients have one thing in common, the desire and need to rank high up in the key search engines for the keyword phrases people are inputting. This is something our digital search technicians do extremely well. Only white hat techniques are used when undertaking a link building program for our clients. Your initial onsite SEO will be quoted based on the number of pages being optimized and updated. Ongoing link building requires continual monitoring, management and work. This would be added to your monthly retainer.


Graphic Design — Including logos, ads, stationary packages, newsletters and other projects, all graphic design services will be quoted on a project by project basis.


Crisis Management and Short-Term PR Projects – These are always quoted, either on a per-project basis or by the hour.


If you’re interested in learning more about how our firm can devise a campaign tailored for your company, we encourage you to contact us today. We work on a case-by-case basis and are always happy to conduct a consultation at no charge. Our success is dependent on yours, and we want to get the most out of our partnership from day one.





Fee Arrangements